Search Engine Optimisation

What it is

Search engine optimisation (SEO) is a marketing discipline focusing on adjusting and developing content and code of a website to promote visibility in organic search engine results.

Why it matters

By keeping a website well optimised for search engines, marketers are able to rank higher on organic search channels, resulting in better page traffic and business opportunities.

Where it's going

Each year, Google updates its search algorithm hundreds of times. The underlying trend across updates in recent years highlight a greater priority on mobile optimised search, page speed, and quality content.

Types of SEO

White hat

Questions about SEO

  • What are some easy to implement and effective SEO I should make for my site?
  • For starters, ensure that your website meets the guidelines set out in Google's SEO starter guide. There are also plenty of SEO analysis tools in the market that offer a checklist based solution to many common SEO problems for beginners.
  • Do I need a SEO marketer or can I do this myself?
  • While there are certain tasks which you can do yourself, it is advisable to engage a professional search marketer for their knowledge and experience to save time instead.
  • Why do I need a software company to manage my SEO?
  • One important aspect of the SEO process is technical SEO where website and server optimisations are necessary to help search engines gain a better understanding of your website. A software company experienced in the technical aspects of SEO will be of significant value to any digital business.
  • How long does it take for SEO to have results?
  • On average, most SEO marketers will advise a lead time of 3 - 6 months before getting any sort of results.

What you get with One X Tech

One X Tech
  • Extensive technological expertise
  • Transparent fees and pricing
  • Bespoke quality software
  • Business-first mindset
  • Professional service
Traditional firms
  • Offshore development
  • Unoriginal templates
  • Legacy technologies
  • Reduced initiative
  • Challenging to scale
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What happens next

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  2. 2
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  3. 3
    Share further requirements
  4. 4
    Receive free quotation

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