Marketing Automation

What it is

Marketing automation refers to the process of simplifying marketing actions or processes. Common marketing tasks such as emails, social media and other website actions are often repetitive in nature. Marketing automation software helps make these tasks easier.

Why it matters

Companies that use marketing automation tools are able to find and nurture leads, attract more buyers and garner greater loyalty on a large scale, in the long run. By streamlining and mechanising repetitive marketing processes, companies are able to create personalised relationships with users at scale.

Where it's going

Marketing automation software today is increasingly integrated across multiple channels, with a greater industry focus placed on real-time chat systems and customer analytics.

Applications of Marketing Automation

User onboarding
Cart re-engagement
SMS campaigns
Loyalty programs
Drip marketing
Transactional emails

Questions about Marketing Automation

  • What should I look out for in a marketing automation software?
  • Depending on the marketing process that is to be automated, a few factors to look out for include: built-in analytics and reporting, third-party integration options, tracking and management capabilities, training, etc.
  • Should I use existing marketing automation software or build one?
  • The marketing automation industry is saturated with players such as HubSpot, Adobe's Marketo, and Salesforce's Pardot. However, with prices for the above options easily starting from a thousand dollars per month, if marketing automation is a process that works well for your organisation, in the long-run, a tailor-made system may be a wiser choice.

What you get with One X Tech

One X Tech
  • Extensive technological expertise
  • Transparent fees and pricing
  • Bespoke quality software
  • Business-first mindset
  • Professional service
Traditional firms
  • Offshore development
  • Unoriginal templates
  • Legacy technologies
  • Reduced initiative
  • Challenging to scale
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