Lead Generation

What it is

Lead generation is the process of attracting prospective customers to register interest in your company’s product or service.

Why it matters

Lead generation is an integral component in the early stages of any sales pipeline. An efficient lead generation process creates higher revenue potential.

Where it's going

In recent years, lead generation marketing focused heavily on new age digital marketing techniques such as inbound content marketing, brand influencer marketing, etc. Moving forward, there is a broader focus on increased audience segmentation, deeper data and more precise targeting to improve lead generation rates.

Applications of Lead Generation

New signups
Paying users
Newsletter registration
Marketing campaigns

Questions about Lead Generation

  • What are the pre-requisites to generating leads online?
  • Generating leads online requires you to have at least one online marketing channel to communicate your message and persuade users to buy into your product or service. Another well-regarded tool to generating leads online is a data input system such as a form, better known in the industry as a lead-gen form.
  • What are the differences between b2c and b2b lead generation?
  • The difference lies in the greater b2b/b2c marketing strategy that should have already been set out. For the most part, lead generation between b2c and b2b markets employ different messaging and channels to effectively reach out to both groups.
  • What are the differences between online and offline lead generation?
  • While both online and offline lead generation offer the same benefits, the former represents a more modern approach and could likely be a more cost-effective way to reach great number of audiences at scale.

What you get with One X Tech

One X Tech
  • Extensive technological expertise
  • Transparent fees and pricing
  • Bespoke quality software
  • Business-first mindset
  • Professional service
Traditional firms
  • Offshore development
  • Unoriginal templates
  • Legacy technologies
  • Reduced initiative
  • Challenging to scale
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