Customer Lifecycle Management

What it is

Customer Lifecycle Management (CLM) is a modelling technique used to analyse, measure and improve a business’s process during the customer’s journey of purchasing product or service.

Why it matters

Optimise each stage of the customer lifecycle process will set up your business for higher paying customers in the long run.

Where it's going

Modern customer lifecycle management tools trend towards feature that offer businesses greater automation, predictive capabilities and personalisation in managing the customer journey.

Applications of Customer Lifecycle Management

Loyalty programs
Customer onboarding
User analytics
Lead generation
Traffic tracking

Questions about Customer Lifecycle Management

  • What are the key stages in a customer lifecycle?
  • There are four widely regarded stages of the customer lifecycle which are: 1) marketing reach, 2) customer acquisition, 3) engagement/conversion and 4) retention.
  • What is the key metric for measuring success in a CLM strategy?
  • The customer lifetime value (CLV/CLTV/LCV/LTV) is the main indicator of the net profit attributed to the relationship with a customer. The higher the CLV, the higher returns on investment.

What you get with One X Tech

One X Tech
  • Extensive technological expertise
  • Transparent fees and pricing
  • Bespoke quality software
  • Business-first mindset
  • Professional service
Traditional firms
  • Offshore development
  • Unoriginal templates
  • Legacy technologies
  • Reduced initiative
  • Challenging to scale
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