7 Best Tools for Website Tracking and Analytics in 2019
The perfect analytics tool for tracking and analyzing your website's visitors and traffic
You've just finished designing your SEO friendly website and now it's up and running. But you're still not sure if your SEO or marketing is performing the way it's supposed to.
Fortunately, there are dozens of analytics tools that you can use to measure how your website is performing. These tools come with a variety of features to best match your website or business.
But don't get lost researching for hours on end, looking for the perfect analytics tool. We've made it easy for you by compiling this list of the 7 Best analytics tools to help track your website's visitors (free and paid).
Before we dive into the list, let's go over what website analytics are and what they can do for you and your website.
Just like how SEO goes hand-in-hand when creating a website, analytics are just as important.
Website analytics monitor the activity of your website. They help provide a deeper understanding of how your SEO and marketing efforts are performing and also help with business decision making.
It's an ongoing process of collecting and analyzing data, but it doesn't just stop there.
To get the full benefit of any analytics tools, you need action. It's not just about the data you've collected and analyzed, but also what you do with it to improve your website and reach your business goals.
Website analytics offer many useful features including:
- monitoring the activity on your website
- visitor location
- browser usage
- entrance and exit pages
- bounce rate
- and many, many more.
Now that you understand the importance of a website analyzer, it's time to review our top picks for website analytic tools to help you track your website visitors!
Table of content
1. Google Analytics (free)
First and foremost is Google Analytics. Probably the most popular option on this list, Google Analytics is created for the beginner and the professional.
It's simple, customizable, and covers all the basic information you need to know about your website and audience (including age, location, devices, and even how your visitors interact with your site.)
The big advantage Google has over other analytics tools is the extensive data they have access to. It's also able to be integrated with AdWords to track keywords and help optimize your SEO. You really can't go wrong with this one.
2. Crazy Egg
Next on our list is Crazy Egg, a comprehensive but easy-to-use analytics tool that provides user data in real time. They offer a free trial for 30 days before you choose a plan that best fits your business or website. Prices range from $29-$189.
The prominent features on Crazy Egg are the heatmaps, scroll maps, and A/B testing.
Heatmaps identify and highlight places on your website where there is the most activity. Scroll Maps display how your visitors are scrolling through your website and where they click the most. Both are great tools to identify ways to utilize areas in a more effective way.
If you want to test a new approach, A/B testing can help determine the success of a change on your website.
Other features include tips on how to improve your sites SEO, user trends, and where you need improvements throughout your website. You can also integrate Crazy Egg with your WordPress or Shopify.
3. Stat Counter
The next tool on our list also offers analytics in real-time.
Stat Counter gives you the ability to track and analyze your web traffic over time. It provides you with visual maps, navigation paths, bounce rate pages, browser time, user country, and more.
It also comes with a feature called paid traffic analysis that monitors the performance of your traffic. It helps detect any click fraud your website could be experiencing to keep your budget working as intended.
If you want to analyze your data in real-time, alerts inform you when visitors are on your page. You can have these notifications sent to your email or through the Stat Counter mobile app
Interested improving your SEO? Stat Counter syncs your Google keyword to help you understand what your visitors are searching and using.
Often compared with Google Analytics, and even used side by side, is Clicky.
It's a simple analytics tool that helps keep you organized with real-time data presentations. Clicky lets you know how many visitors you have, what they're doing, and when they leave your website. All in real-time.
Clicky includes Google Search Rankings, Twitter Analytics, heatmaps and a Spy feature that allows you to see visitors are on your website. Its detailed data helps you monitor activity and trends more closely.
They offer a free trial then plans start at $9.99.
5. Kiss Metrics
If you're focused on understanding what influences your customer to make a purchase, Kiss Metrics might be for you.
It allows you to gather information on visitors during multiple visits helping you understand how and why they make their purchasing decisions for a better customer profile.
This is aimed to help you increase conversions, drive engagement and grow retention through actions and engagement with targeted email and Facebook campaigns.
Kiss Metrics pricing plans are similar to their competitors and can start at $500 and up.
Another Real-time analytics is Woopra. It provides all types of answers you have related to your customers buying journey with custom reports, profiles, and other personalized data.
Woopra also helps you analyze your data from emails and live chat helping you find insights for individual visitors and customer segments. And if you're working with marketing software, Woopra integrates with Salesforce and Marketo.
A 90-day free trial is offered then their flexible plans start at $79.95 and are based on actions per month.
7. Adobe Analytics
Last on this list is the powerful Adobe Analytics.
With timely and insightful data, Adobe helps you understand your customers while finding new insights. It focuses on customer pathing and content effectiveness with the help of machine learning and AI in their higher tiers.
Adobe also offers an Ad hoc analysis that essentially allows you to analyze any number of tables, data, and other components, in real time, consecutively. It's data extensive reports and pathing reports help you predict trends and opportunities.
Adobe doesn't publish their pricing, but would likely cost up to $100,000 per year.
Now that you understand what website analytics are and have an idea of what they can do for you, it's time to pick one that works for you!
Some might have stood out to you on this list but but you might need to test the waters first.
You might even find something that works perfectly for you and includes flexible pricing as your website and business grows.
But if you still want to learn more, here's a few analytics tools that are also popular among users: Mint, AW Stats, and Click analytics.
For more on SEO, visit The Ultimate SEO Friendly Web Design Guide.
Joel leads software development at One X Tech's Technology Management & Digital Solutions practice. He leads the firm's Asia Pacific office efforts in continually evolving and growing new capabilities to serve clients in technology-led transformations.