22 Killer Tactics to Drive Traffic to Your Website
The more visitors you have on your website, it’s more likely you will increase the number of your closed deals.
Although you might have an impeccable corporate website with all the best features displayed, you will not be able to achieve your marketing and sales goals without traffic. To grow your business and enhance your online reputation, you need a significant number of visitors on your website. Not to mention that online businesses can’t even exist without website traffic. However, increasing the number of your visitors is not an easy task and it takes time.
The more visitors you have on your website, the more likely it is to increase your chances at closing deals. That’s why it’s vital that you focus on finding the right methods to drive traffic to your corporate website. Keep in mind that not every method will be successful for every business.
To help you drive as much traffic as possible to your website, we’ve gathered a list of killer tactics that have proven to be very successful with businesses across various industries, but first let’s take a look at why you need traffic in the first place.
Why is website traffic important for your business?
Website traffic is important for your business due to several reasons. First, it will indicate what is good and what is bad about your business. You can track all of your marketing efforts in real time without having to wait for a certain period of time to see how well your strategies are working.
Second, website traffic reveals valuable information about your audience that can help you make better business decisions in the future. Third, if you have more website visitors, you will have a higher ranking on search engines like Google. Lastly, it helps you generate more leads, have more conversions and attract new customers. Of course, none of these benefits will be accessible to you if you don’t drive traffic to your corporate website first.
Table of contents
- Optimizing your website for search engines
- Targeting long-tail keywords when creating content
- Creating viral content will attract a lot of new visitors
- Creating captivating headlines for your content
- Focusing on guest blogging to attract a new audience
- Using social media post to drive to your website
- Creating evergreen content will never get old
- Investing in your email marketing strategy
- Syndicating content widens your content exposure
- Internal linking brings your website enormous benefits
- Posting on forums like Quora
- Updating old content
- Getting listed on third-party review sites
- Repurposing content to create something new
- Hosting giveaways and contest on your platforms
- Focusing on affiliate marketing strategy
- Offering samples to bloggers and influencers
- Investing in sponsored content
- Creating online courses on certain topics
- Launching and promoting your infographics
- Giving podcast interviews
- Publish an interview with an influential person on your blog
1. Optimizing your website for search engines
The higher your website ranks on the search engine result page (SERP), the more user clicks it will enjoy. As Google and other search engines suggest results based on user search inquiry, users will more likely click on the first few results on the first page. Search engine optimization is vital to attracting new people to your website. To optimize for search engines, you should create a list of relevant keywords, publish quality content with clear title tag and meta description and, most importantly, update your content regularly.
2. Targeting long-tail keywords when creating content
When talking about the optimization of your website, you should already be familiar with long-tail keywords. It’s a specific keyword phrase with a lower search volume but higher chances of converting. You will definitely enjoy a higher ranking on search engines if you target long-tail keywords. This also helps to attract those visitors who are truly interested in your products or services and, are therefore, easier to convert.
3. Creating viral content will attract a lot of new visitors
We’ve all seen viral content, whether on social media or any other platform. It’s the type of content that has a high engagement rate due to its short duration and topicality. Viral content is based on the strong emotional connection it has with the audience who want to share it with others. As there is no magic formula that promises your content's virality, you will need to research what works best for your audience if you want to enjoy that enormous boost in your traffic.
4. Creating captivating headlines for your content
Headlines shouldn’t be important just for the articles you publish on your blog. A corporate website uses headlines when optimizing for search engines, posting on social media, creating subpages or landing pages, and many other places. When crafting these headlines, make them informative and intriguing. Don’t create headlines that will create a fuss for no reason as you will lose more visitors than you’ll be able to attract.
5. Focusing on guest blogging to attract a new audience
Guest posts are one of the most efficient ways to attract a completely new audience that could be very interested in what you have to offer. When crafting your guest blogging strategy, aim for platforms that have higher traffic than your website. Depending on your agreement with this platform, you can even insert a link to your website in one of their existing articles or simply provide their readers with an informative and engaging post about your business. As you start posting on other platforms, you will see almost an immediate traffic boost.
6. Using social media posts to drive traffic to your website
All of your potential customers are active on at least one social media platform. That’s why it’s only logical to expect that businesses will do their best to attract more visitors to their website from social media platforms. If you want to engage your followers, start posting your recent news or products and interact with them frequently. When posting, add personality and creativity to catch the attention of your audience. Make your posts interactive and always encourage your followers to comment so you can continue interacting with them.
7. Creating evergreen content will never get old
All content is great if it provides value to your audience, but having evergreen content on your website will deliver exactly what all companies want: long-term traffic. Creating evergreen content means you will be able to enjoy traffic months or even years after your content is published. So, what is actually evergreen content? It can be articles, infographics, images or videos that are valuable to your audience today and tomorrow. However, don’t expect a huge boost from this type of content as they are almost the opposite of viral content. The value of evergreen content is that it will attract visitors who are not difficult to convert.
8. Investing in your email marketing strategy
The same way you can attract your social media followers to your corporate website, you can do it with your email subscribers. Focus on your email marketing and create content that will interest them enough to visit your website. You can start by welcoming all your new subscribers and then regularly inform your customers and prospects about new products, discounts and other updates. Email marketing is a very efficient way to engage your audience, so you should definitely create several outreach emails for different purposes.
9. Syndicating content widens your content exposure
Similar to guest posting, syndication can widen your content exposure to people who have never heard of your business before. When syndicated on high-authority websites, such as Fast Company or Business Insider, it helps businesses direct a huge number of new visitors who want to learn more about your business and your products or services. Keep in mind that it’s not always easy to build a relationship with editors on such high-authority websites, so you might consider starting with the ones that have lower authority.
10. Internal linking brings your website enormous benefits
Linking internally helps navigate your visitors from one piece of content to another one, depending on their needs and preferences. For instance, if you’re writing about your new product and explaining its features and benefits, you should definitely include a link to your page where visitors can purchase that product. Talking about something and not providing your potential customers with a way to extend their experience on your website will confuse your visitors, increase your bounce rate and reduce your possibility to convert.
11. Posting on forums like Quora
How many times have you tried to search for a certain keyword and Quora was among the top results? The reason for that is many businesses will utilize a forum like Quora to promote their business and attract new visitors to their website. Find questions on Quora that are relevant to your business, create quality content and publish it as an answer. However, you shouldn’t add too many links in your posts. Make it informative rather than promotional. The more information you provide, the higher the chances are somebody is going to visit your website.
12. Updating old content
The articles on your blog should be updated frequently. Not just the ones that discuss industry trends for the previous year but all of them. If you find new information about something and think it would fit some of your old posts, update it. You can also update with photos, videos, infographics or any other type of content related to that topic. When updating your old content, you will increase its exposure, improve your search engine ranking and, consequently, boost traffic on your website.
13. Getting listed on third-party review sites
Today’s buyers will research what others have to say about your business before making a purchase decision. They will visit third-party review sites to see your score and go through various customer reviews. Being mentioned on these websites builds trust and credibility and it will encourage your prospects to become your customers. Find review sites that are relevant for your business, open an account and start interacting with users there.
14. Repurposing content to create something new
You probably already know which of your blog articles were very successful with your readers, so why not repurpose them and boost your website traffic that way? There are so many other types of content you can create from your old articles, such as infographics, podcasts, webinars, eBook, guides, etc. The options are truly limitless, so you should never neglect the power of your existing content as it can still get you a huge amount of new visitors.
15. Hosting giveaways and contest on your platforms
Have you ever wondered why so many businesses host giveaways or contests on their website or social media platforms? It’s a very simple tactic to generate traffic while also boosting engagement. Use all of your platforms to promote the giveaway or contest to increase the traffic numbers as much as possible. The best thing about them is they are very easy to organize and can be repeated numerous times.
16. Focusing on affiliate marketing strategy
If you still haven’t tried out affiliate marketing, maybe you will give it a shot after you realize it’s the perfect way to attract a new audience from someone else’s platform. You can reach out to influencers of your industry or businesses which would be interested in collaborating with your company. By providing them with a unique tracking code, you will be able to see how many new visitors are coming from these platforms. Also, you can provide them with a special discount to encourage their audience to shop while the discount is still active. Affiliate marketing is something that you can do this with an endless number of people and companies, as long as they’re providing you with the results you want.
17. Offering samples to bloggers and influencers
Similar to affiliate marketing, you can partner up with bloggers and influencers in your industry to promote your products or services. For instance, if you’re selling a mobile app, you can give them free access to it in exchange for a promotional blog article on their website and social media platforms. In case you’re selling physical products, you can offer samples. This will bring your social credibility, new followers on social media and more traffic to your website as well.
18. Investing in sponsored content
This method will require spending more money but it’s very efficient with many businesses. Investing in a sponsored post on another platform will guarantee your article will be published where you want and how you want. With guest blogging, you will need to invest a lot of time until you find the platform that’s willing to publish your content. When paying for your content to be published, you will skip all that convincing and be able to focus on creating quality content.
19. Creating online courses on certain topics
When you create long-form content, such as courses, you are able to provide your audience with more in-depth information and educate them on certain topics. By promoting your online course, you can extend your reach to other people who might be interested in this particular topic. You can even create a specific landing page for it and engage your visitors even more with a carefully chosen information.
20. Launching and promoting your infographics
Info-graphics are a type of content with a very high conversion rate. With a skillful designer, you can create really engaging infographics that will approach a certain topic differently than blog articles or social media posts. When you create these graphics that are showing a problem-solving story to your audience, make sure you promote it on your social media networks and ask other platforms to include it in their articles on that topic.
21. Giving podcast interviews
Over the last few years, podcasts have become highly popular with audiences across various industries. So, why not give a podcast interview to a local or industry-related show? It’s a great way to demonstrate your target audience what is your business about and why they need to know about it. Podcast will help you bring your business closer to your potential customers. Those who are interested will undoubtedly go and check your website for further information.
22. Publish an interview with an influential person on your blog
You probably already know which people are leaders in your company. They are those individuals who have their own blogs, publish their opinion on industry-related topics and enjoy a lot of website traffic. Asking that person for an interview and publishing it on your blog will bring you a lot of new visitors. Don’t forget to ask them to promote it on their social media platforms to boost the traffic even more.
As you can see, there are plenty of ways to drive traffic to your corporate website, but keep in mind not all of them will be efficient for you. Start testing them and once you discover which of them work, start utilizing them so your business can truly benefit from them.
Joel Koh is the director of One X Tech's Technology Management & Digital Solutions practice. He leads the firm's Asia Pacific office efforts in continually evolving and growing new capabilities to serve clients in technology-led transformations.