Top 10 Digital Marketing Channels to Promote Your New Website
Bring attention to your new website, help generate more traffic, and increase your brand awareness.
You’ve just finished your website and now you’re looking for a way to promote your work. You could start by telling your friends and family but that’ll only get you so far.
Fortunately, there are a variety of channels that you can use to bring attention to your new website, help generate more traffic, and increase your brand awareness.
The hard part is researching and finding the channel that works best for you and your business. That’s why we’ve compiled this list of 10 channels that you can use to promote your new website!
Table of content
- Social Media Marketing
- Content Marketing
- Online Public Relations
- Search Engine Optimization
- Display Advertising
- Affiliate Marketing
- Email Marketing
1. Social Media Marketing
First on our list is social media.
When it comes to digital marketing, social media can be a place where you promote and advertise yourself for free. With sites like Facebook, Instagram, LinkedIn, Twitter, Google+, and Pinterest, you can reach your customers directly and with ease.
You can stay active with your customer’s by using tags, joining relevant groups and pages, and staying up to date with trends. Social media is also a great place to run campaigns, sweepstakes, and marketing strategies to increase brand awareness with direct and individual engagement.
2. Content Marketing
If you’ve ever heard the phrase, ‘Content is king,’ then it’s for a good reason.
Among all you can do to promote your website, providing valuable and useful content is perhaps the most helpful. It keeps your audience interested and gives your customers a reason to believe in your product or service.
Content Marketing includes texts, graphics, videos and other related materials that are typically seen in digital marketing campaigns and on website pages.
Provide high-quality content that’s organized and easy-to-read for your audience. Focus on both quality and quantity, making sure you deliver thorough details. Let them know why they should invest in your brand, product, or service and lead them through a journey.
Next on our list is a flexible and convenient channel that helps promote your new website.
Blogging and written informational content helps establish your authority on any particular topic. This gives your audience a reason to trust you and keeps them interested.
Posting relevant articles also keeps up your online presence. You’re more likely to show up on recent blog pages and search engines if you’re posting frequently. A good place you can start blogging is on WordPress.
If you’re interested in increasing your brand awareness, getting social media shares, and more traffic, try guest blogging. It’s a win-win situation for both bloggers and can expose you to new leads and help your grow your audience.
4. Online Public Relations
Public relations also stems from content marketing but is focused on building your reputation and influence.
With promotional content that helps establish your online presence and credibility, you can ensure you are directly targetting your audience to increase interest and brand awareness.
Online Public Relations include press releases, magazines, newsletters, blog posts, and influential social media accounts.
5. Search Engine Optimization (SEO)
The next channel on our list is probably one you’ve likely heard of.
Search Engine Optimization, or SEO for short, is the ongoing process of increasing your website’s visibility and ranking in search engines. With onsite, offsite optimization, and strategic keyword research, SEO helps drive traffic to your website and keeps you relevant.
For more information on SEO, read The Ultimate SEO friendly Web Design guide to learn how you can optimize your website and earn results!
6. Display Advertising
Display advertisements are a channel that helps you generate brand awareness and targeted traffic that converts leads into sales.
They exist as banners, boxes, interactive ads, video ads, and other similar ads that are linked to a landing page or website.
Display ads live all over the internet but are strategically placed in blogs, forums, websites and areas where users are more active. And with SEO, you can optimizing these areas for improved results!
7. Affiliate Marketing
If you’re hoping to promote your website to a wider and global audience, this channel is for you.
Affiliate Marketing is a flexible and convenient channel that focuses on increasing sales and exposure. The way it does this is by recruiting marketers that target a similar audience. Marketers are then paid commissions based on their sales and performance.
8. Email Marketing
If lead generation is your primary focus then email marketing is an effective strategy to promote yourself.
Nowadays most people and businesses have emails that they check daily. This creates a valuable opportunity to help promote your website.
With email marketing campaigns and frequent newsletters, you can directly reach your customers and provide them with valuable information on your products, features, blog posts, and offers. It’s effective in targetting many customers, each in a personal way.
9. Pay-Per-Click (PPC)
Next on our list focuses on driving traffic to websites through search engines and flexible marketing.
With pay-per-click advertising, you only pay each time a user clicks on one of your ads. You can also control your budget based on your keyword choices and business goals. This saves you money and can help you find important user insights for conversions and sales.
If you are interested in PPC ads, invest in a keyword tool to research keywords your customers might use. This will increase your effectiveness and success.
Last on this list of channels to promote your new website are podcasts.
Podcasts are audio/video, or just audio, episodes that stream on platforms like YouTube and Itunes. They feature informational and educational content that is targetted to a specific group or audience.
They’re often used to repurpose older content into a more relevant and fresh form (eg. converting blogs or webpages to audio, covering product features and services, etc).
You can even make a guest appearance in podcasts that cover similar topics as your website. This can expose you to a new audience and help establish your website as a credible and useful resource.
There you go, 10 channels that you can use to promote your website.
Maybe you’re leaning towards social media or perhaps blogs seem to be more fitting for you. You might even decide to use a mix of the channels to maximize your efforts in promoting your new website.
To help you decide on a channel, start by asking yourself questions that are relevant to your marketing and business goals such as:
Is there potential to generate interest? Generate more traffic? Does my audience visit this channel?
Joel Koh is the director of One X Tech's Technology Management & Digital Solutions practice. He leads the firm's Asia Pacific office efforts in continually evolving and growing new capabilities to serve clients in technology-led transformations.