Best B2B Company Websites: 22 Award-Winning Design Examples (2019)
Up your design game with these award design inspirations
Your website is a very powerful tool to attract new customers and engage your existing ones. How people perceive your website depends a lot on your design, so it’s vital you design the website that will enhance the relationship you have with your target audience. Just think about how many websites have you seen so far? Probably hundreds or even thousands. How much of those do you remember? In most cases, we remember websites that have great design, clear messages and creative ways to interact with their target audience.
Design is what will make your website stand out in the sea of other similar-looking websites. When you’re thinking about designing your website, it should highlight your benefits and communicate your key messages to captivate the viewers’ attention and make them spend more than just a few seconds on your website.
To create a captivating design, you will need to know your audience and understand what works best for them. Does your website improve customer journey with all information you provide on it? Keep in mind that your website has the potential to transform a good customer journey into an immersive, unforgettable experience.
To inspire you, we’ve compiled a list of 22 award-winning design examples in 2019. Be sure to upgrade your design game like these businesses did. We guarantee you will not regret it!
table of contents
- Ted Todd Insurance
- Oliver Russel
Dropbox created different pages for their individual and business users to provide them with a simple design created specifically for them. Dropbox didn't add any captivating images or videos but they described their functionality in a simple way and added a few call-to-action buttons where necessary. They even used different shades of blue, their brand color, to make their design more interesting. Their messages are clear and straight to the point to demonstrate to their users how simple it is to use Dropbox.
MailChimp created a very sweet and short website for their target audience. With a text 'You’ve got big ideas. Now what?', they immediately tell you that they know what the next step for your business should be. A quick animation also shows you how easy it is to use Mailchimp to achieve your email marketing goals. This way, they are attracting businesses of all sizes that want to try out this tool. However, to create such a minimalistic website, your brand will need to be so strong to speak for itself.
Evernote, brand known for fantastic business tools, created a website that clearly demonstrates what their users need from them – organization. With implementing only a little bit of copy on the left side and adding one image to the right, Evernote demonstrates how its tools help people to stay organized with their activities. In just one sentence, they've managed to describe what they provide for users allowing the website seem as simple as possible. A great feature on this website is the menu that stays at the top of the page even when you scroll down.
A cloud security solution for businesses, CloudPassage, thought of a clever idea to demonstrate the vitality of data protection. With an image of an iceberg, they've shown why it's crucial to invest in a cloud security solution. Moreover, their text clearly delivers the message to their audience and if that's not enough, they even implemented a video on their homepage making it interactive in more ways than one.
Slack is so popular with many businesses that it doesn’t surprise us at all they’ve created such a brilliant website. What’s unique about their website is that you can play with the images on the homepage which are actually listing the name of their clients. All icons displayed on the website are painted in their brand colors to strengthen that feeling of playfulness Slack is well known for.
This is probably one of the most creative websites. Carbonmade, an online portfolio platform, combined their vital information on just one page. Their visitors can simply scroll down and enjoy the artwork of their design without being overwhelmed with too much information. Their menu, placed at the top of the page, is also completely different from what you used to see on other websites. Bold, unique and brilliant!
Trello created a website that gets right to the point by providing assistance when managing projects. Their clear background has a lot of white space with a simple and clear structure. As every project management tool, it's crucial to highlight your key strength, the ability to stay organized, with your website design. If you're trying to sell a solution that helps businesses become more organized, you're website shouldn't look messy or have too much content. Their each pricing plan page has separated call-to-action buttons that will take you further on your journey.
If you thought that some businesses simply can't create engaging, creative websites due to the nature of their business, you should check out Boxbee's website. This transportation carrier provides all essential information by focusing on fun aspect of the relocation with the implementation of their brand color, yellow. Boxbe is here to simplify your life, and that's exactly what their design reveals – simplicity.
When looking for a personal finance management solution, you want to know you will be working with professionals. Mint has created a website which makes their target audience feel they can trust them with their budget planning because they know what they're doing. Their design and the minimal usage of color demonstrate the simplicity and focus on only one goal – managing money. With their copy, they highlighted the areas their app covers without writing too much information.
One of the most popular project management platforms out there has exactly the type of website you would have expected – focused and straight-forward. When you land on their homepage, you're invited to get started and make the most of Asana’s great features just by providing your email address. Below, they've provided which benefits this platform brings to its users in a simple way with animated screenshots of the platform. It’s like the entire website screams 'We're not here to waste time', don't you agree?
Syscod assist companies when going through digital transformations and that’s why their key message is ‘Delivering the future of work’. Their website has great and short animations, customer testimonials and many other visual elements that enhance their credibility. The navigation panels follows you as you continue to scroll down and enjoy the brilliantly designed and placed call-to-action button throughout the website.
You've probably already heard about Salesforce or your company even utilizes it to improve their sales results, but they have more tricks in their sleeves. One of them is their website. With great animations, landing on their website feels like a completely unique experience. Their homepage even has slides instead of a static banner to provide visitors with various options. Their menu options are quite simple and they don't interrupt the flow of the entire website.
Having a video platform should imply your website will be more engaging when compared to other businesses. With Vidyard's website, this is completely true. This B2B video solution has a simple yet intriguing messaging and, of course, a video on their homepage that explains what Vidyard is all about. As their brand colour is a shade of light green, they've boldly decided to choose purple for their call-to-action buttons to stand out and catch their visitor's eyes immediately.
If you're a fan of warm and simple designs with carefully placed elements, you will enjoy Weblounge's website. From white and grey, they jump into yellow when they want to invite you take an action, such as request a demo. Their animations are smooth and pleasant, and placed in a way it makes the website engaging, creative and very inviting. With different colors of their call-to-action buttons, Weblounge highlights the choice their visitors have - request a demo or view their work if you still need a little bit of encouragement to make your decision.
If you have a lot of features, benefits and other information you wish to add to your website, it can be a real challenge to it so it doesn’t overwhelm your visitors. One of the companies that created a fantastic website providing more information than others usually do is Hootsuite. They've decided to divide their users into small businesses and big companies to be able to display more content. And it's pretty useful as people don't have to see the list of benefits or other information that doesn't apply to them.
This marketing agency's website will definitely stand out if you're searching for agencies to help you with your marketing strategies. Their bold choice of the main color and interactive design will captivate you from the first second you land on their website. By having a minimum amount of words, they're demonstrating they know what they’re doing and don't need to convince their target audience. As you scroll down, you notice how the story is slowly unrevealing in front of your eyes with their visual elements. A video used on the website also significantly improves the engagement rate.
17. Ted Todd Insurance
All insurance websites look the same and they are pretty boring, right? Well, not this one. Ted Todd Insurance created a warm, professional website to deliver the message about their services. They've used familiar imagery and very simple explanation to make their website seem like a landing page. The company only used one sentence on the top of their homepage but it's so impactful it doesn't even need more words. Their menu is also very simple and straight to the point. They are providing their clients with everything they need, just like they want them to feel about their company.
This social media tool is one of the favourite ones for many businesses across various industries and their website will not disappoint you as well. With a playful messaging, they tell their visitors they know how to uncover social media secrets which makes you want to continue reading. Below, they've even placed images so they seem like a puzzle that needs to be solved and their customer testimonials look like social media posts. Clever!
If you haven't heard about this popular presentation tool, you will want to check it now after you see their website. They wanted to show their target audience that creating a presentation is a very simple and enjoyable process if you use Prezi. Prezi created a website with a clear data hierarchy and they provided all vital information about the functionality. Their copy is very strong, playful and problem-solving to ensure visitors know what will Prezi help them with. Also, they've added a question above their testimonials to make it more interactive and they've definitely succeed.
20. Oliver Russel
Oliver Russel is one of the companies you will want to contact if you want to make your brand stronger. With their impressive visual effects, they are guiding their users through their fantastic content. The top of their page has two completely different visuals which blend in the story perfectly. Their menu also fits the design and there is no text on these images making it even more minimalistic.
If you're looking for a digital agency to help you take your business to another level, you should check out Brigade because their website is quite different from what you've used to see with other agencies. They've chosen a dark, mystic background and a provocative slogan that simply makes you want to continue scrolling and find out more. It automatically intrigues you, right?
What if your business involves something that's not appealing in any way? Packwire sells customized boxes, however, they've managed to create a captivating, playful website for their users. They've added a lot of design features, pop-ups and sliders to enhance the interaction with their visitors. They are a fantastic proof that with a creative mindset, anything can become interesting. Also, their loading icon is completely unique as they've added a box that opens up instead of an ordinary loading icon businesses usually use.
Now you have plenty of material to inspire your new website design. Make sure you make it informative, creative and engaging and you will see results from it surely.
Joel leads software development at One X Tech's Technology Management & Digital Solutions practice. He leads the firm's Asia Pacific office efforts in continually evolving and growing new capabilities to serve clients in technology-led transformations.